Over 400,000 people in the United States face the challenge of living with multiple sclerosis (MS), and each person living with MS is unique.

This year marks the 10th Anniversary of the availability of Rebif® (interferon beta-1a) and the MS LifeLines® support service, which represent a decade of dedication to providing customized programs and support services to those living with MS by EMD Serono, Inc. and Pfizer Inc. MS LifeLines and its Ambassadors are sponsored by EMD Serono, Inc. and Pfizer Inc.

  1. March 2002

    The U.S. Food and Drug Administration approves Rebif® (interferon beta-1a) for the treatment of relapsing-remitting MS.

  2. March 2002

    Rebif becomes the only available MS treatment proven effective on all three key measures of treatment effectiveness: MRI lesion area and activity*, relapse rates and disability progression (PRISMS study)1.
    *The exact correlation between MRI findings and the current or future clinical status of patients, including disability progression, is unknown.

  3. 2002

    MS LifeLines® launches to provide education and support services to the MS community. The goal of MS LifeLines is to connect with the MS community, listen to their needs and deliver individualized support.

  4. March 2004

    Rebif's first prefilled syringe launches.

  5. October 2004

    Launch of MS LifeLines Nurses Educators program. A team of nurses across the U.S. provides support, in-home training and education for people with MS who are on therapy with Rebif.

  6. November 2004

    Rebiject II® Injection device launches.

  7. December 2004

    Rebif becomes the first MS therapy available in a titration pack for use during the titration period.

  8. July 2007

    MS LifeLines introduces its Access Made Simple program. Access Made Simple provides simplified and affordable access to therapy for people with relapsing forms of MS who are eligible. Individuals are encouraged to call MS LifeLines to determine eligibility for this program.
    The MS LifeLines Access Made Simple program is subject to change and discontinuation at any time.
    This program is open to any of the following U.S. residents who have a relapsing form of MS:

    • Newly starting Rebif
    • Restarting Rebif after 90 days
    • Presently taking Rebif therapy

    Some limitations are required by law: Patients residing in certain states, as well as patients covered by federal and state health care programs, are not eligible for assistance.

  9. July 2007

    The Peer Connection program, an MS LifeLines resource, launches to give people an opportunity to connect with an MS LifeLines Ambassador who can provide his or her perspective on what it is like living with relapsing MS or caring for someone who has relapsing MS.

  10. March 2007

    C.H.A.T. programs launch to offer Rebif patients an opportunity to speak in person with an MS-certified nurse about their relapsing MS. C.H.A.T.— which stands for Connecting. Helping. Aspiring. Teaching. — is comprised of monthly meetings held in different regions across the country and facilitated by an MS LifeLines Nurse.

  11. February 2009

    Talk MS, a monthly online web event series designed to help people live well with relapsing MS, goeslive, offering people living with MS a way to access valuable information and perspectives on living with the condition.

  12. 2009

    MS LifeLines introduces "round-the-clock" live operator support to be there for the MS community 24 hours a day, 7 days a week.

  13. September 2010

    MS LifeLines receives its 1 millionth inbound call since its inception in 2002, reinforcing the commitmentof EMD Serono, Inc. and Pfizer Inc. to support those impacted by MS.

  14. May 2010

    To help the MS community connect online, MS Voices: A Multiple Sclerosis Community, launches on Facebook.

  15. 2010

    MS LifeLines Access Made Simple expands its offering for the MS community.

  16. 2011

    Real Talk. Real Answers. iPhone App, a mobile resource for people living with MS, launches to meet the needs of younger, on-the-go adults. The app is provided in collaboration with the National MS Society.

  17. 2011

    MS LifeLines earns J.D. Power and Associates Call Center Certification for customer service excellence in providing support services to the MS community.

  18. 2012

    Marks the 10th anniversary of Rebif and MS LifeLines and the companies' continued commitment to education, support and innovation to meet the needs of the MS community.

10 YEARS | a decade of making a difference

1PRISMS study group. Randomized double blind placebo-controlled study of interferon beta-1a in relapsing-remitting multiple sclerosis. The Lancet. 1998; 352:1498-1504.

† For J.D. Power and Associates 2011 Call Center Certification ProgramSM information, visit jdpower.com.

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